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Guest lecturing

In a series of pro-bono and paid-for presentations and lecture series, ehotelworks has contributed to hospitality learning in a multitude of institutions around the world, and for over a decade. 

Our content is adapted to the needs of each class. Examples of our work can be found below:

Preparing marketing professionals for a marketing degree from the CIM

The Chartered Institute of Marketing offers professionals who work in  marketing, the opportunity to formalise their qualifications, by studying towards the the CIM diploma (or Masters degree). Companies like the Marketer's Forum create structured lessons for candidates who wish to gain this recognition, which usually takes about a year to complete. 

ehotelworks provided teachers who would take candidates through the required curriculum, teaching them how to perform market audits, how to evaluate results, identify and quantify opportunities, compare and assess opportunity costs, and finally how to put together real life marketing projects that affects everyone's life today.

From the very first implementation of a cookie-directive pop-up on the BT website, to the introduction of paper cups in Costa Caffes, ehotelworks was the guiding force of the professionals who executed these changes, whilst gaining their marketing degrees.

Analytics to Marketing MSc students at the LSBF

The London School of Business and Finance needed an analytics specialist for a two month course to their MSc in Marketing students. There we taught students how to think around analytics, the importance of critical analysis around measurable actionable insights, and helped them grow into exceptional marketing professionals.