News and comments
Here you will find the most recent news and articles on international e-commerce and significant developments in the multilingual hotel marketing space.
■ Thinking of Greece - a lesson for the rest of us?. - 26 December 2011
I think that one of the overwhelmingly consequential stories of 2011, was that of the Greek financial and social issues. The topic has been covered very thoroughly by the world media, so I am guessing that just like me, you will have mixed emotions about my fellow countrymen as a whole. On the one hand, the irregularities.... click here to read more.
■ China is now the world's largest smartphone market. - 24 November 2011
Recently, I have been asked by sevearal hoteliers to build Chinese versions of their websites.
Given our rather unusual performance-related payment model, I have been doing some digging around, to find out more on the potential of growth from that particular market. A few days of research, and a visit to the excellent 1st International Digital Forum, I am delighted to report that it is mostly impressive news.... click here to read more.
■ Foreign gemütlichkeit in the UK. - 9 October 2011
Looking at the primary findings of a recent hotel online market research we conducted, it became somewhat obvious that multilingual international travellers are not “chased” by hoteliers. Unlike the occasionally surprising proficiency one can find in a hotelier’s online strategy when it comes to same-language markets, international source markets are – to put it mildly – mostly ignored. This suggests a significant opportunity for hotels, in the form of what is – in every way that counts – a “new” marketplace; one in which linguistic barriers have so far kept the competition away.... click here to read more.
■ The Royal Park Hotel in London now speaks German. - 30 September 2011
Our first hotel under the BABEL Multilingual brand is now live in German. We are delighted to have delivered the German Version of the Royal Park Hotel’s website to the world, and we are now looking forward to the first direct reservations... click here to read more.
■ Babel Multilingual Product designed to help hotels go to the world. 7 June 2011
After a lot of discussions, test, design and re-design, the two teams that have the understanding and resources to make a truly exciting and excellent product happen, have finally done it. I am delighted to announce that BABEL Multilingual, the new form of international e-commerce marketing for hotels, is now available for hoteliers to get… and if the conditions are right, we will do this for FREE... click here to read more.
■ The Arch Hotel in London now speaks fluent German. - 15 April 2011
We are delighted to announce that eHotelworks have now created a truly exciting opportunity for one of its newest hotel clients, The Arch Hotel in London. The Arch Hotel London .de The Arch Hotel now speaks very fluent German, and can be found in Germany The Arch is no ordinary hotel. 88 wonderful rooms, excellent public spaces and meeting rooms, and a genuinely impressive record ... click here to read more.
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